Embracing the Spirit of Mezcal in a Classic Cocktail

In the world of cocktails, few drinks have captured the hearts and palates of enthusiasts quite like the Negroni. A classic concoction that originated in Italy, the Negroni has undergone various reinterpretations over the years. One such variant that has gained immense popularity is the Mezcal Negroni. In fact, the Mezcal Negroni is Uncle Tim’s favorite cocktail. Let's embark on a journey through time to explore the roots and evolution of this smoky and intriguing cocktail.

The Negroni's Italian Heritage

The Negroni, born in Florence in the early 20th century, is a simple yet sophisticated blend of equal parts gin, sweet vermouth, and a bitter aperitif. Count Camillo Negroni, the drink's eponymous creator, desired a stronger version of the Americano, a popular cocktail of his time. Little did he know that his experiment would give rise to an iconic drink that would stand the test of time.

The Rise of Mezcal

While the Negroni found fame in Italy and beyond, Mezcal, a traditional Mexican spirit, was silently gaining prominence. Crafted from the agave plant, Mezcal offers a distinctive smokiness that sets it apart from its better-known cousin, Tequila. As the world's taste buds expanded, so did the appreciation for Mezcal's complex flavors. 

The fusion of these two worlds, Italian and Mexican, gave birth to the Mezcal Negroni. Bartenders and mixologists, always in search of new and exciting flavors, began experimenting with Mezcal as a substitute for gin in the classic Negroni recipe. The result was a revelation – a cocktail that retained the Negroni's bitter-sweet balance but added a layer of smokiness that tantalized the senses. 

After nearly two years of searching, tasting, and batching, we’ve finally settled on the perfect Mezcal to be included in our Mezcal Negroni. We’re ready to release this Negroni series addition, which will be a limited release. 

The Mezcal Negroni has recently experienced a renaissance, finding its way onto menus in trendy bars and restaurants worldwide. The cocktail's appeal lies in its ability to pay homage to tradition while offering a contemporary twist. Mezcal's earthy and smoky notes elevate the Negroni to new heights, attracting both seasoned cocktail enthusiasts and newcomers alike.

Crafting the Perfect Mezcal Negroni

As the Mezcal Negroni continues to captivate the cocktail scene, enthusiasts may find joy crafting this enticing drink at home. The Mezcal Negroni invites a sense of adventure and celebration. Rather than running to the store on an arduous journey to search for the perfect ingredients, pre-order our Mezcal Negroni. We’ve worked diligently over the last two years to craft the perfect rendition. 

We plan on having two versions for pre-order, both only available in our 750mL. One un-aged (ready to ship on July 1st) and one barrel-aged (ready to ship on December 1st). 

By placing your preorder for the Mezcal Negroni, you’re actively helping us produce this cocktail. We need your help getting us to 100 bottles sold by January 31st to launch this cocktail on time. So please spread the word.

The Mezcal Negroni stands as a testament to the ever-evolving world of mixology. It seamlessly blends the rich history of the Negroni with the smoky allure of Mezcal, creating a cocktail that transcends borders and traditions. So, the next time you find yourself craving a classic with a twist, consider the Mezcal Negroni – a drink that encapsulates the spirit of exploration in every sip. Cheers to the union of Italian elegance and Mexican charm!